1 in 10 girls and women in the UK cannot afford sanitary products. This is a common problem that is not talked about enough, how do you raise awareness of this?
Solution: #NotAlways is a campaign that uses a simple name change to create a big impact on the awareness of period poverty. A 360 campaign taking advantage of OOH, TV, digital, and social executions.
Made in collaboration with Leila Nithila-George.