Sky Zero is Sky TV’s pledge to become net zero by 2030. But what does that mean? Sky wanted to make a piece of content that communicated this more clearly.
Solution: Project Zero is a YouTube content series that communicates the importance of being aware of carbon neutrality in a fun and entertaining way. Grouping some of the most popular Social Media Influencers onto one show to communicate that message clearly to a Gen-Z audience.
Made in collaboration with Leila Nithila-George.